Privacy Policy

Unless otherwise specified below, the provision of your personal data is neither legally nor contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other indication is made in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server Log Files
You can visit our websites without providing any personal information.
Every time our website is accessed, usage data is transmitted by your internet browser and stored in log data (so-called server log files) by us or our web host / IT service provider. This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website as well as improving our offer.
Contact

Controller
Contact us upon request. The contact details of the controller responsible for data processing can be found in our Legal Notice (Impressum).

Initiating contact by the customer via e-mail
If you initiate business contact with us via e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 (1) lit. b GDPR.
If the contact is made for other reasons, this data processing takes place on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) lit. f GDPR at any time for reasons arising from your particular situation.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation. We only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Customer Account & Orders

Customer Account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.

Collection, processing, and transfer of personal data for orders
When you place an order, we collect and process your personal data only insofar as this is necessary for the fulfillment and processing of your order and for processing your inquiries. The provision of data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 (1) lit. b GDPR and is necessary for the performance of a contract with you.
Your data constitutes, for example, passed on to the shipping companies and dropshipping providers chosen by you, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.

Advertising

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided that you have expressly agreed to this. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke the consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Shipping Service Providers & Merchandise Management

Transfer of the e-mail address to shipping companies for information on shipping status
We pass on your e-mail address to the transport company as part of the contract processing, provided that you have expressly agreed to this during the ordering process. The transfer serves the purpose of informing you about the shipping status via e-mail. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke the consent at any time by notifying us or the transport company without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation.

Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected in the context of the order will be transmitted to
ViA-Online GmbH, Kimplerstraße 296, 47807 Krefeld, Germany.

Payment Service Providers

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full (https://www.paypal.com/de/webapps/mpp/ua/privacy-full)

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually on their acceptance as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can find out how to manage (and deactivate) cookies in the most important browsers under the links below:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en (https://support.google.com/accounts/answer/61416?hl=en)
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies)
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences)
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac)

Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The use of cookies or comparable technologies takes place on the basis of Section 15 (3) sentence 1 TMG (Telemedia Act). The processing of your personal data takes place on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Analysis & Advertising Tracking

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with the applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The following information, among other things, may be collected: IP address, date and time of the page view, click path, information about the browser you use and the device you use, pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser, and tracking pixels that enable an analysis of your use of the website. The information generated thereby about your use of this website is generally transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/gb.html (https://www.google.com/analytics/terms/gb.html) or at https://policies.google.com/?hl=en (https://policies.google.com/?hl=en) as well as at https://policies.google.com/technologies/cookies?hl=en (https://policies.google.com/technologies/cookies?hl=en).

Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Consequently, there is no possibility that cookies can be tracked via the websites of Ads customers.
The information obtained using the conversion cookie is used to create conversion statistics. Here we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.
Your data may be transmitted to the USA.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation.
Further information and Google's privacy policy can be found at: https://policies.google.com/privacy?hl=en (https://policies.google.com/privacy?hl=en)
Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with the applicable data protection laws. The data processing serves the purpose of renting out advertising space on the website and targeting visitors to the website with interest-based advertising on these spaces. By means of this function, personalized, interest-based advertisements from the Google Display Network are shown to visitors to the provider's website. Google uses cookies for this purpose, which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation.
Further information and Google's privacy policy can be found at: https://policies.google.com/technologies/ads?hl=en (https://policies.google.com/technologies/ads?hl=en) and https://policies.google.com/privacy?hl=en (https://policies.google.com/privacy?hl=en)

Plug-ins and Miscellaneous

Use of Google Tag Manager
We use the Google Tag Manager from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with the applicable data protection laws.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of the needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies nor does it process personal data. However, it enables the triggering of other tags that may collect and process personal data.
Further information on terms of use and data protection can be found here (https://www.google.com/intl/en/tagmanager/use-policy.html).
Use of Facebook Connect
We use the single sign-on function Facebook Connect from Facebook Ireland Ltd. (Grand Canal Harbour, Dublin, D02, Ireland; "Facebook") on our website.
This function allows website visitors to log in to the website using their existing Facebook account. The data processing serves the purpose of verification during registration, personalization, and interest-based advertising.
To offer the function on the website, a connection to the Facebook server is established. Cookies are used for this. Among other things, the following information can be collected and transmitted to Facebook: IP address, browser information, referrer URL (website via which you accessed our website), location data. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for unregistered or not logged-in users. If you are simultaneously connected to one or more of your social network accounts, the collected information can also be assigned to your corresponding profiles. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
Your data may be transmitted to the USA.
When using the single sign-on function, the website visitor's Facebook profile is linked to a customer account for this website. In doing so, we receive personal data of the user from Facebook, as specified in the login process. This may include, among other things, the following information: name, address, public profile information (e.g. name, profile picture, age, gender), e-mail address, friend lists, "Likes".
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation.

Use of Consentmanager
We use the consent management tool Consentmanager from Jaohawi AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool allows you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right of revocation for consent already given.
The data processing serves the purpose of obtaining and documenting necessary consent for data processing and thus complying with legal obligations.
Cookies may be used for this purpose. Among other things, the following information may be collected and transmitted to Consentmanager: date and time of the page view, information about the browser you use and the device you use, anonymized IP address, opt-in and opt-out data. This data is not passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR.
Further information on data protection at Consentmanager can be found at: https://www.consentmanager.net/privacy.php (https://www.consentmanager.net/privacy.php)

Use of Usercentrics
We use the consent management tool Usercentrics from Usercentrics GmbH (Rosenthal 4, 80331, Munich; "Usercentrics") on our website.
The tool allows you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right of revocation for consent already given. The data processing serves the purpose of obtaining and documenting necessary consent for data processing and thus complying with legal obligations. Cookies may be used for this purpose. Among other things, the following information may be collected and transmitted to Usercentrics: date and time of the page view, information about the browser you use and the device you use, anonymized IP address, opt-in and opt-out data. This data is not passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR.
The proof of revocation of a previously given consent is kept for a period of three years.
Further information on data protection at Usercentrics can be found at: https://usercentrics.com/privacy-policy/ (https://usercentrics.com/privacy-policy/)

Rights of the data subject and storage duration

Duration of storage
After complete contract processing, the data will initially be stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR, as well as to processing for the purpose of direct marketing.

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can prove compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

If personal data processing takes place for the purposes of direct marketing, you can object to this processing at any time by notifying us. After an objection has been made, we will terminate the processing of the data concerned for the purpose of direct marketing.

Last update: 20.07.2020